Bold Brand Identity, Custom Illustration & Merchandise Design

Brand identity and design services — Kiki Gunn
Shop illustrated prints and brand merchandise — Kiki Gunn
About Kiki Gunn — award-winning brand designer and art director
Kiki Gunn round logo button in black and pink
Design Services section header - bold white text on black background by Kiki Gunn
This is where brands get serious about how they land.
 
Whether you’re launching something new, finally ditching the identity that never quite fit, or ready to blow things out with expansive custom brand assets  — you’re in the right place.
 
From full brand identities and merchandise, brand illustration to packaging design, I create bold, detail-driven visual worlds for female-led brands.
Brand DesignBrand DesignBrand DesignBrand DesignBrand Design
Brand DesignBrand DesignBrand DesignBrand DesignBrand Design
the brand

Diving deep into a full branding experience, whether we’re starting from scratch with the launch of a new venture, or a total rework of where you’re at in the identity of your current brand, this is where we tear things up and go in fresh.

I see this as creating more of a visual world — a sharply defined space in the universe of a million brands.

Every touch point and texture: an alignment of identity that is singular, experienced as an extension of every element of your brand.

Moving through the initial establishment of the brand mark into assets for social presence, brand textures, visual icons, and custom merchandise, every detail is considered to furnish the full visual suite of your brand.


STRATEGY & DIRECTION

  • Creative concept call.
  • Two curated branding boards to define visual direction.
  • Design concept and presentation.
  • Refined colour palette and font system.
  • Brand guidelines.

BRAND IDENTITY:

  • Custom logo design with bespoke illustration and graphic elements.
  • Full logo suite (primary, secondary and submarks).

EXPANDED BRAND ASSETS:

  • Built-out social media system (10–15 branded layouts).
  • Logo patterns & background graphics.
  • Custom textures or brand marbling.
  • Stock and original brand imagery for web and social.

LAUNCH ASSETS:

  • PR and social media visual suite (6–10 graphics).

BRAND MERCHANDISE:

  • 3 brand merchandise designs
To bring the identity to life in a real world feel, we’ll create three pieces of merchandise that showcase the branding experience within a more tangible context. Get a feel for it all. * Print sourcing and production management (offered)

Estimate a 3 – 4 week window to allow for development and feedback.

Rates from £3,200

Payment Terms:

  • 50% due before start up.
  • 50% due before release of final deliverables.

For work booked significantly ahead of time, a *20% holding fee is required to secure the project.

*To be deducted from the initial deposit when the project begins.


*All printing costs are additional to the design process.

*A combination of services are available and custom quotes can be generated based how you want to combine services based on your needs. Say, if you want to work on a new logo and expand that into wider merchandise with a custom brand style illustration or icons to evolve the range, then we can put something together that fits what you’re looking for.

the brand

Diving deep into a full branding experience, whether we’re starting from scratch with the launch of a new venture, or a total rework of where you’re at in the identity of your current brand, this is where we tear things up and go in fresh.

I see this as creating more of a visual world — a sharply defined space in the universe of a million brands.

Every touch point and texture: an alignment of identity that is singular, experienced as an extension of every element of your brand.

Moving through the initial establishment of the brand mark into assets for social presence, brand textures, visual icons, and custom merchandise, every detail is considered to furnish the full visual suite of your brand.


STRATEGY & DIRECTION

  • Creative concept call.
  • Two curated branding boards to define visual direction.
  • Design concept and presentation.
  • Refined colour palette and font system.
  • Brand guidelines.

BRAND IDENTITY:

  • Custom logo design with bespoke illustration and graphic elements.
  • Full logo suite (primary, secondary and submarks).

EXPANDED BRAND ASSETS:

  • Built-out social media system (10–15 branded layouts).
  • Logo patterns & background graphics.
  • Custom textures or brand marbling.
  • Stock and original brand imagery for web and social.

LAUNCH ASSETS:

  • PR and social media visual suite (6–10 graphics).

BRAND MERCHANDISE:

  • 3 brand merchandise designs
To bring the identity to life in a real world feel, we’ll create three pieces of merchandise that showcase the branding experience within a more tangible context. Get a feel for it all. * Print sourcing and production management (offered)

Estimate a 3 – 4 week window to allow for development and feedback.

Rates from £3,200

Payment Terms:

  • 50% due before start up.
  • 50% due before release of final deliverables.

For work booked significantly ahead of time, a *20% holding fee is required to secure the project.

*To be deducted from the initial deposit when the project begins.


*All printing costs are additional to the design process.

*A combination of services are available and custom quotes can be generated based how you want to combine services based on your needs. Say, if you want to work on a new logo and expand that into wider merchandise with a custom brand style illustration or icons to evolve the range, then we can put something together that fits what you’re looking for.
Brand DesignBrand DesignBrand DesignBrand DesignBrand Design
Brand DesignBrand DesignBrand DesignBrand DesignBrand Design
the mark

Your brand identity is the first thing the world sees and should be the last thing they forget. At the heart of it all sits the power of your logo — and when it’s right and aligned, everything else falls into place.

Whether you’re launching something new or evolving into the next era of your brand, this 2–3 week process goes deeper than aesthetics. We’ll define your visual language, build an identity with cut-through distinction, and place the logo at the centre of something that truly reflects the mark you’re here to make.

STRATEGY & DIRECTION

  • Concept strategy call.
  • Two curated logo mood boards to define creative direction.
  • Design concept and presentation.
  • Refined colour palette and font system.

BRAND IDENTITY & ASSETS:

  • Custom icon or type based logo design.
  • Full logo suite (primary, secondary and submarks.
  • Logo concept presentation.
  • Business card design: physical or digital.

LAUNCH MATERIAL:

  • PR and social media visual suite (4–6 graphics).
  • 2 Brand merchandise designs.

    • Brand Merchandise:
    To bring the identity to life in a real world feel, we’ll create two piece of merchandise applications that showcase your logo within a more expressive brand context.

    *Print Sourcing & Print Management for merchandise.

Estimate a 2 -3 week window to allow for development and feedback.

Rates from £1,400

Payment Terms:

  • 50% due before start up.
  • 50% due before release of final deliverables.

For work booked significantly ahead of time, a *20% holding fee is required to secure the project.

*To be deducted from the initial deposit when the project begins.


*All printing costs are additional to the design process.

*A combination of services are available and custom quotes can be generated based how you want to combine services based on your needs. Say, if you want to work on a new logo and expand that into wider merchandise with a custom brand style illustration or icons to evolve the range, then we can put something together that fits what you’re looking for.

the mark

Your brand identity is the first thing the world sees and should be the last thing they forget. At the heart of it all sits the power of your logo — and when it’s right and aligned, everything else falls into place.

Whether you’re launching something new or evolving into the next era of your brand, this 2–3 week process goes deeper than aesthetics. We’ll define your visual language, build an identity with cut-through distinction, and place the logo at the centre of something that truly reflects the mark you’re here to make.

STRATEGY & DIRECTION

  • Concept strategy call.
  • Two curated logo mood boards to define creative direction.
  • Design concept and presentation.
  • Refined colour palette and font system.

BRAND IDENTITY & ASSETS:

  • Custom icon or type based logo design.
  • Full logo suite (primary, secondary and submarks.
  • Logo concept presentation.
  • Business card design: physical or digital.

LAUNCH MATERIAL:

  • PR and social media visual suite (4–6 graphics).
  • 2 Brand merchandise designs.

    • Brand Merchandise:
    To bring the identity to life in a real world feel, we’ll create two piece of merchandise applications that showcase your logo within a more expressive brand context.

    *Print Sourcing & Print Management for merchandise.

Estimate a 2 -3 week window to allow for development and feedback.

Rates from £1,400

Payment Terms:

  • 50% due before start up.
  • 50% due before release of final deliverables.

For work booked significantly ahead of time, a *20% holding fee is required to secure the project.

*To be deducted from the initial deposit when the project begins.


*All printing costs are additional to the design process.

*A combination of services are available and custom quotes can be generated based how you want to combine services based on your needs. Say, if you want to work on a new logo and expand that into wider merchandise with a custom brand style illustration or icons to evolve the range, then we can put something together that fits what you’re looking for.
Brand IdentityBrand IdentityBrand IdentityBrand IdentityBrand Identity
Brand IdentityBrand IdentityBrand IdentityBrand IdentityBrand Identity
the works

This is where we go all in.

We start from the brand mark through to a full identity system, then push things forward — extending the visual language with custom illustration, iconography and blowing out the merchandise into a considered brand range.

Nothing is added lightly. Every element is designed to sharpen the identity and give it more presence.

Six key pieces carry the brand into the physical space, creating something tactile, cohesive and built to hold up across every touchpoint.


STRATEGY & DIRECTION

  • Creative concept call.
  • Two curated branding boards to define visual direction.
  • Design concept and presentation.
  • Refined colour palette and font system.
  • Brand guidelines.

BRAND IDENTITY:

  • Custom logo design with bespoke illustration and graphic elements
  • Full logo suite (primary, secondary and submarks)

EXPANDED BRAND ASSETS:

    Custom brand illustration

    Illustrated Brand icons (4-6)

  • Built-out social media system (10–15 branded layouts).
  • Logo patterns & background.
  • Custom brand marbling or textures.
  • Stock and original brand imagery for web and social.

LAUNCH ASSETS:

  • PR and social media visual suite (6–10 graphics).

BRAND MERCHANDISE:

  • Six custom illustrated merchandise pieces, developed as part of the identity.
  • Print sourcing and production management.

Estimate a 5 – 6 week window to allow for development and feedback.

Rates from: £4,800

Payment Terms:

  • 50% due before start up.
  • 50% due before release of final deliverables.

For work booked significantly ahead of time, a *20% holding fee is required to secure the project.

*To be deducted from the initial deposit when the project begins.


*All printing costs are additional to the design process.

the works

This is where we go all in.

We start from the brand mark through to a full identity system, then push things forward — extending the visual language with custom illustration, iconography and blowing out the merchandise into a considered brand range.

Nothing is added lightly. Every element is designed to sharpen the identity and give it more presence.

Six key pieces carry the brand into the physical space, creating something tactile, cohesive and built to hold up across every touchpoint.


STRATEGY & DIRECTION

  • Creative concept call.
  • Two curated branding boards to define visual direction.
  • Design concept and presentation.
  • Refined colour palette and font system.
  • Brand guidelines.

BRAND IDENTITY:

  • Custom logo design with bespoke illustration and graphic elements
  • Full logo suite (primary, secondary and submarks)

EXPANDED BRAND ASSETS:

    Custom brand illustration

    Illustrated Brand icons (4-6)

  • Built-out social media system (10–15 branded layouts).
  • Logo patterns & background.
  • Custom brand marbling or textures.
  • Stock and original brand imagery for web and social.

LAUNCH ASSETS:

  • PR and social media visual suite (6–10 graphics).

BRAND MERCHANDISE:

  • Six custom illustrated merchandise pieces, developed as part of the identity.
  • Print sourcing and production management.

Estimate a 5 – 6 week window to allow for development and feedback.

Rates from: £4,800

Payment Terms:

  • 50% due before start up.
  • 50% due before release of final deliverables.

For work booked significantly ahead of time, a *20% holding fee is required to secure the project.

*To be deducted from the initial deposit when the project begins.


*All printing costs are additional to the design process.
Add OnsAdd OnsAdd OnsAdd OnsAdd Ons
Add OnsAdd OnsAdd OnsAdd OnsAdd Ons
Packaging Design
Lookbook & Magazine Design 
Custom Brand Icons
Brand Illustration
Additional Merchandise
 
Brand Shoot Consultation

FROM MY VAST EXPERIENCE WORKING WITH FASHION FILM AND BEAUTY CAMPAIGNS I ALSO OFFER BRAND SHOOT CONSULTATION. WORKING TO EXTEND THE AESTHETIC OF YOUR REBRAND A FULL 360’ INTO FLESHED OUT STYLE AND SHOOTING BOARDS.
WITH ADDITIONAL BRAND PHOTOGRAPHER REFERRALS UPON REQUEST.

BRAND MERCHANDISEBRAND MERCHANDISEBRAND MERCHANDISEBRAND MERCHANDISEBRAND MERCHANDISEBRAND MERCHANDISE
BRAND MERCHANDISEBRAND MERCHANDISEBRAND MERCHANDISEBRAND MERCHANDISEBRAND MERCHANDISEBRAND MERCHANDISE
brand merchandise

I design custom merchandise that extends the impact of your brand — not just decorates it.

Working with original illustration, typography, and graphic elements, I create cohesive collections that translate your identity into something tangible, distinctive, and built to be seen. This isn’t an add-on. It’s part of how your brand shows up.

Each piece is designed to hold its own — visually strong, intentional, and instantly recognisable. The kind of merchandise that feels iconic because it’s rooted in a unique identity, not a trend.

Whether it’s for a launch, event, or retail, the outcome is the same: a set of standout pieces that carry your brand forward with edge, and presence.

STRATEGY:

  • 1hr design concept call.
  • Design boards to define visual direction
  • Design Concept & Presentation.
  • Colour Palette & Font System.

BRAND ASSETS:

  • 6 Custom Full Art illustrated designs.*
  • Custom illustrated icons & lettering.
  • 6 Custom merchandise products. (from item list provided*)
  • PR & Social Media Visual Suite.

EXPANDED BRAND MATERIALS

  • Patterns and Backgrounds for desktop and mobile.
  • Icon illustration files for web and socials.
  • Print Sourcing & Print Management for merchandise.

Estimated 3-4 weeks to allow for development and feedback.

£3,500

Payment Terms:

  • 50% due before start up.
  • 50% due before release of final deliverables.

For work booked significantly ahead of time, a *20% holding fee is required to secure the project.

*To be deducted from the initial deposit when the project begins.


*Additional merchandise items and illustrations available upon request.

*All printing costs are additional to the design process.

*A combination of services are available and custom quotes can be generated based how you want to combine services based on your needs. Say, if you want to work on a new logo and expand that into merchandise with an additional custom brand style illustration or two to expand the range then we can put something together that fits what you’re looking for.

brand merchandise

I design custom merchandise that extends the impact of your brand — not just decorates it.

Working with original illustration, typography, and graphic elements, I create cohesive collections that translate your identity into something tangible, distinctive, and built to be seen. This isn’t an add-on. It’s part of how your brand shows up.

Each piece is designed to hold its own — visually strong, intentional, and instantly recognisable. The kind of merchandise that feels iconic because it’s rooted in a unique identity, not a trend.

Whether it’s for a launch, event, or retail, the outcome is the same: a set of standout pieces that carry your brand forward with edge, and presence.

STRATEGY:

  • 1hr design concept call.
  • Design boards to define visual direction
  • Design Concept & Presentation.
  • Colour Palette & Font System.

BRAND ASSETS:

  • 6 Custom Full Art illustrated designs.*
  • Custom illustrated icons & lettering.
  • 6 Custom merchandise products. (from item list provided*)
  • PR & Social Media Visual Suite.

EXPANDED BRAND MATERIALS

  • Patterns and Backgrounds for desktop and mobile.
  • Icon illustration files for web and socials.
  • Print Sourcing & Print Management for merchandise.

Estimated 3-4 weeks to allow for development and feedback.

£3,500

Payment Terms:

  • 50% due before start up.
  • 50% due before release of final deliverables.

For work booked significantly ahead of time, a *20% holding fee is required to secure the project.

*To be deducted from the initial deposit when the project begins.


*Additional merchandise items and illustrations available upon request.

*All printing costs are additional to the design process.

*A combination of services are available and custom quotes can be generated based how you want to combine services based on your needs. Say, if you want to work on a new logo and expand that into merchandise with an additional custom brand style illustration or two to expand the range then we can put something together that fits what you’re looking for.
BRAND MERCHANDISEBRAND MERCHANDISEBRAND MERCHANDISEBRAND MERCHANDISEBRAND MERCHANDISEBRAND MERCHANDISE
BRAND MERCHANDISEBRAND MERCHANDISEBRAND MERCHANDISEBRAND MERCHANDISEBRAND MERCHANDISEBRAND MERCHANDISE

SELECTION OF AVAILABLE MERCHANDISE DESIGNS:

Mug, Tote Bag, Note Book, T-Shirt, Phone Case, Gift Bag, Gift Box, Custom Wrap, Retail Bag, Greeting Card, Post Cards, Hats, Hoodie, Cushion, Candle, Drinks Coasters, Stickers, Reusable Bottles, Drinks Bottle.

ALTERNATIVE ITEMS & DESIGNS AVAILABLE UPON REQUEST


PHYSICAL PRINTING COSTS ARE NOT INCLUDED
THESE WILL BE ADDITIONAL COSTS & PAID DIRECTLY BY THE CLIENT

CUSTOM QUOTESCUSTOM QUOTESCUSTOM QUOTESCUSTOM QUOTESCUSTOM QUOTES
CUSTOM QUOTESCUSTOM QUOTESCUSTOM QUOTESCUSTOM QUOTESCUSTOM QUOTES

We offer flexible, customisable packages tailored to your unique branding needs. Whether you’re looking to design a new logo and expand it into a merchandise collection or add custom brand illustrations to enhance your existing visuals, we can create a bespoke solution that fits your vision and needs.
Additional ServicesAdditional ServicesAdditional ServicesAdditional ServicesAdditional Services
Additional ServicesAdditional ServicesAdditional ServicesAdditional ServicesAdditional Services
Additional services section - Kiki Gunn brand design UK
Discover more - Kiki Gunn brand design services
Kiki Gunn affirmation cards - illustrated card sets for empowerment
Discover more - call to action button graphic by Kiki Gunn
Kiki Gunn custom illustration service - bold digital art and illustration
Kiki Gunn round logo button in black and pink
CLIENT LOVECLIENT LOVECLIENT LOVECLIENT LOVECLIENT LOVECLIENT LOVE
CLIENT LOVECLIENT LOVECLIENT LOVECLIENT LOVECLIENT LOVECLIENT LOVE
Client testimonials — what brands say about working with Kiki Gunn
Join Kiki Gunn on social media - brand design inspiration
Let's chat - Kiki Gunn brand designer contact image
Kiki Gunn brand merchandise design - custom branded products